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Why Archive?

Just ask your lawyer.

I only wish a service like this already existed years ago. Please read this letter. Then ask your lawyer.

My name is Rick Rahim, Founder of I have owned and operated many multimillion dollar websites over the past decade. I've since sold some of them - and my various companies still operate many more.

I like to design websites myself. I create the graphics. I write the sales pitches and the content of the sites. (My web developers do the backend programming.) I'm also an accomplished marketer. I then use my marketing talents to turn my websites into moneymaking machines. I love my job. And I'm very proud of the original content I create.

They say imitation is the sincerest form of flattery. I agree. But when people started copying my websites to compete with me, it really irked me! I could not believe the audacity of some of these scoundrels. They literally copied and pasted the exact words I had written and put them on their own sites. They even copied the original custom graphics I had spent hours creating for my unique websites...

Needless to say, I had to do something! These thieves were using my own work to steal business from me. They were clearly violating copyright laws. My lawyer said sue. And boy did I sue them all! In the last four years, I've gone after more than a dozen of these copycats. In every case, they either settled with me - or we got large judgments in Federal Court.

I have received millions of dollars in judgments all because I could prove what my websites looked like in the past. If your business is like most, your website is constantly changing. Your terms change. Your prices change. Even your sales letters change. Can you prove what your website looked like two years ago? How about two weeks ago?

Once, I was on the receiving end of a lawsuit. A lady sued one of my companies claiming we violated the Fair Credit Reporting Act by running a credit check on her. (She had bad credit!) She sued us more than a year after she had ordered from us. To make a long story short, we did not run the credit checks. The company who's product we were selling did. The Terms and Conditions on our website clearly disclosed this fact. When we were able to prove she had used an order form on our site that disclosed the Terms and Conditions, she lost her case. Thank goodness we were able to prove what our website had said a year earlier. Can you prove what your website looked like last year?

If you are a small company, you may not have the time or resources to regularly archive every single page of your website in an organized fashion. This is a major liability and exposes you to all kinds of legal issues.

If you are part of a large organization, you need us even more! Your site is likely much larger and you have many different departments and teams. Is anyone keeping an accurate archive of every single page of your corporate website? Even if you think so, is it really happening? And what if the person responsible for it all suddenly departs? Will you still be protected - or even able to access your own archives? I know what I'm taking about. I've worked both for and with many large companies. The larger the company, the harder it is to track anything down!

You wouldn't run your business without insurance. The world is filled with litigation. You cannot afford to operate a website without keeping proper historical archives of your site.

Oh, I almost forgot my last point. And it has nothing to do with protecting yourself as either a plaintiff or a defendant in a lawsuit over copyrights or business practices.

If you are a serious marketer like me, then you need to archive for the following reason: It can be very valuable to look back historically at how your site has morphed over time. You'll often re-motivate yourself or realize that you used to do something really terrific in the past. (Something that somehow crept out of your current version.) Sometimes, the most valuable tool in business is the ability to reflect on how you have changed over the years.

-Rick Rahim

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